Advertising Promotion and Other Aspects of Integrated Marketing Communicatio (Record no. 42871)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00469nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240906132542.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240906b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780198085567 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | lv |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 10th |
| Classification number | 659.1 SHI JMC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, A.Terence |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Promotion and Other Aspects of Integrated Marketing Communicatio |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | IBH Print Ltd |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 635p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Edition | 10th |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Journalism and Mass Communication | Lingayas Vidyapeeth | Lingayas Vidyapeeth | Journalism and Mass Communication | 09/06/2024 | Book House | JMC Librar | 1050.00 | 659.1 SRI JMC | 64037 | 09/06/2024 | 09/06/2024 | Books |